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Mobile Moment of Truth

Understand how shoppers use mobile in store

Register to download Mobile Moment of Truth. Better understand how customers use smart phones while shopping in stores across a range of categories, including CPG, electronics, telecom and apparel. Few details are known about what consumers actually do with mobile phones in-store and how it influences purchase decisions. The fundamental intent of this study is to profile what shoppers are doing in-store with their mobile devices to define what is happening during the Mobile Moment of Truth.

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Mobile Moment of Truth, Mobile Moments of Truth, MMoT