Understand how shoppers use mobile in store
Register to download Mobile Moment of Truth. Better understand how customers use smart phones while shopping in stores across a range of categories, including CPG, electronics, telecom and apparel. Few details are known about what consumers actually do with mobile phones in-store and how it influences purchase decisions. The fundamental intent of this study is to profile what shoppers are doing in-store with their mobile devices to define what is happening during the Mobile Moment of Truth.