"MVNOs do have an advantage in that they can be more nimble than larger carriers."
A Shifting Market for MVNO Data
When it comes to the growth in mobile data, the projected numbers are staggering. But what does this growth mean to MVNOs?
Faced with a unique mix of challenges (declining prices but rising costs, customer expectations), MVNOs are viewing this more as an opportunity than a challenge. They are working to change the market for mobile data in three primary ways:
1. Redefining Connection – Utilize new and different networks, including Wi-Fi.
2. Spreading Out the Cost – Freemium and sponsored data programs bring together a consumer desire for decreased prices and emerging mobile advertising strategies.
3. Differentiate on Content – Change the conversation to focus on content, rather than data caps.